<p>Every direct marketing campaign is an opportunity to test and learn – and then apply what you have learned to make the next campaign even better.</p> <p>For planning direct mail campaigns, I follow these steps.</p> <p>Step 1, ID. Identify goals<br … Continued
In an era of emails, blogs, user generated content and social media, direct mail may have lost some luster in your marketing plans. It shouldn’t. Direct mail still works and should have a place in your marketing mix. As a … Continued
List Rental Agreements are between EVENT MANAGEMENT (“LIST OWNER”) and EVENT EXHIBITOR/SPONSOR (“LIST RENTER”) with COMMUNITY COMMERCE acting as the “LIST RENTER AGENT”, “ADVERTISING AGENCY” AND/OR “THIRD PARTY MAIL HOUSE” for the purpose of facilitating postal list rental and mailing … Continued